Perfect for adding texture and body to limp or straight hair. Our Meraki Styling Experts can reform your hair into soft springy curls or straighten curly hair for added control and versatility.
Brazilian Blowout, also known as Brazilian Keratin treatment or Keratin complex treatment, is professional smoothing treatments. This is a straightening procedure with Keratin as a primary ingredient. Keratin is a tough protein which can be found in hair, nails and skin.
Through the use of breakthrough bonding technologies, these customizable smoothing treatments actually improve the condition of the hair by creating a protective protein layer around the hair shaft to eliminate frizz and smooth the cuticle.
Unlike Japanese hair straightening which results to stick-straight locks, Brazilian hair straightening primarily prevents frizz while allowing the hair to wave, curl or become stick-straight.
Also, unlike Japanese hair straightening which has permanent results, Brazilian hair straightening only lasts from eight weeks to about four months.
In a Brazilian hair straightening, the protein keratin formula is infused into freshly washed hair using heat. With Japanese hair straightening, the cuticle or the bond of hair is changed but not with Brazilian hair straightening. What happens instead is that the cuticle is smoothened out, hair damage is repaired and hair becomes stronger, more flexible and more manageable.
The end result is smooth, frizz-free hair with radiant shine, with results lasting up to 12 weeks.